We're moving from a world where customers browse catalogs to one where they simply state their intent to an AI.
Multiple steps, high friction, abandoned carts
“Find me the best running shoes for marathon training under $150 and buy them.”
One conversation, instant purchase, zero friction
Just as websites need HTML to be read by browsers, Brands now need new “languages” to be read by AI Agents.
Agentic Commerce Protocol — The standard for ChatGPT. Enables speed and “Instant Checkout” allowing users to buy products directly inside a chat conversation.
Universal Commerce Protocol — The standard for Google & Shopify. Lets Google Search and Gemini see your live inventory, returns, and shipping options.
These protocols turn AI conversations into new points of sale.
AI Agents need instant answers about inventory and pricing. There are two approaches to bridge existing systems to these protocols.
Platforms like Boomi or MuleSoft for large organizations with complex legacy systems.
Best For
SAP, Oracle, Salesforce integrations
Strengths
Pre-built connectors, proven at scale
Purpose-built microservices on AWS or Azure designed specifically for ACP/UCP requirements.
Best For
Modern stacks, digital-native brands
Strengths
Fast, flexible, optimized for AI speed